Any way you slice it, you can’t get around the fact that deal aggregators have a lot of content. All of this content can feel overwhelming to browse through before finding what you’re really looking for. So, before browsing, take a breath and get focused.
Use the Search Bar or Categories
If you’re looking for a specific item or type of item, search bars can be really helpful instead of scrolling through deals based on the time they were posted.
Find a Site (or Sites) That Fit Your Personality
There are a variety of aggregators out there. Most of them cover general deals from bedding to clothes to kitchen tools to electronics, like DealNews, Coupon Cabin, and RetailMeNot, title pawn. Each site has a unique flavor (and some sites are more focused on tech deals or another category), so check out a handful of them and see what gels with you. Beyond the types of offers that are posted, the usability of the site is important to consider. Does the essential information pop out for you on the page? Are the deals picked by an algorithm or a real person? Are coupons and deals regularly tested? (CouponCabin has a nice line that says the last time an offer has been tested, while RetailMeNot is known for having a ton of old, expired coupons cluttering up its pages). Do you want to use the site enough that participating in cash back offers for purchases makes sense?
Use Apps for Ease
Once you’ve found the right flavor for you, it makes sense to download apps for the site(s). That way, you can easily look at deals on your phone and possibly get push notifications when super great deals become active. The same goes for signing up for email lists, as you don’t want to clutter up your inbox.
Be on the Look Out For Exclusive Deals
With affiliate marketing, many of the sites that most deals and coupons have a direct relationship with many merchants. This can lead to exclusive offers via a coupon code or unique landing page. Be aware that not all sites have the same definition of “exclusive” (Brad’s Deals, for example, defines it as the lowest price anywhere, but others view it just as a good, rare offer).
Take “The Lowest Price Anywhere” with a Grain of Salt
Some aggregators claim that their find is the lowest anywhere. Though, it’s important to be a little bit cautious of this statement. Since most aggregators are based online, they don’t take into account potentially better deals at brick and mortar stores. Additionally, sales tax and shipping can inflate the overall price.
With the last tip being said, it’s not healthy to avoid buying anything because you’re holding out for the absolutely lowest price. That can drive you crazy. Look for an extra coupon or flip through paper ads, but don’t go on a constant search for everything. Chances are, when you feel like you’re getting a deal, the amount you’ll pay is within a few dollars of the lowest price out there. That’s not a big deal in the grand scheme of things.